Open Ended Coding Solutions

Reading between the lines...

Verbatim Responses form an integral part of the market research process. Open Ended Coding Solutions from Datamatics are the perfect key to market research organizations to analyze and comprehend customer responses. We make data interpretation more efficient with the right system and subject matter expertise. We, at Datamatics, strive to analyze the explicit and implicit meanings of the verbatim responses. Our dedicated domain experts ensure our clients stay ahead of time.

Core Competencies

• Single- to Multi-country project expertise
• Handle projects from Ad-hoc, Trackers, Concept test, Package test, Copy test, Link, Omnibus, among others
• Expertise in media, health-care, automobiles, financial, customer satisfaction, and service industries

Open Ended Coding Services & Solutions

• Automated OMR and verbatim capture for paper-based forms
• Set-up studies on Ascribe
• Developing code frames and code lists
• Coding Open Ends and Other Specify
• Deliverables that suit clients’ ad-hoc requests

Additional Services

• Audio Transcriptions
• Verbatim Translations
• Form scanning (OCR, OMR, ICR)

Quality Checks At Every Stage

Our multi-step Quality Architecture assures quality checks at each stage of the process from QC on code frame and coding, incessant monitoring of consistency and miscellaneous percentage, and QC on deliverables. Codebook Approvals based on actual coding can be concluded impeccably, ensuring quality and reliability within time and budgets. Our team of highly-experienced data coders guarantee maximum achievable accuracy and efficiency.

Leveraging on Language

Datamatics’ Corporate Learning and Development team has special sessions for each coder to ensure zero cultural gap. To bridge the gap our trainers not only work on their English comprehension skills, slang, idioms and phrases, but also provide immense knowledge on the geographical, historical, socio-economic backgrounds of the respective country. We seamlessly align with our clients’ customs to deliver hassle-free service.

For queries on solutions for market research, data collection, data processing or advanced analytics, please write to r&a@datamaticstech.com.