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Enrich The Consumer Shopping
Experience
Be it an informed, partially informed or
un-informed customer the product pages gives
him the sense on reliability while buying.
A site failing to satisfy the customers
information needs often leads to a “no
buy” Decision.
67% of online consumers leave a website
due to alack of product information. (Allurent)
77% of online shoppers use reviews and
ratings when purchasing. (Jupiter Research)
Investments on Analytics, Content, Design
and SEO are made on a site level however
the customer transaction with a retailer
is largely on a page level
Datamatics is in the business
of helping online retailers measure their
investment and success on a Product Page
level thereby helping retailers convert
their visitors into customers.
Datamatics innovative 4-i
product page solution
Datamatics innovative 4-i Product Page
Solution works on the four ‘i’s
to ensure the most desirable shopping
experience for the customer on your site
–right from Impressing Informing
& generating Interest at the first
glance till Influencing the final buying
decision in your favor.
4-I Product Page Solution is a result
of thorough research and it is tailored
to offer the most desirable shopping experience
for the online customer.
The core components of our total Product
Page solutions include creation of Catalog
Content which is seo optimized, Taxonomy
and Image Enhancement, Photography, and
Image Extraction. We also maintain up-to-date
and interesting support content like Buying
Guides, Reviews, How to Guides, User Comments,
among many others.
As a part of the solution we also analyze
customer visits, movement on the website
and purchase patterns, and use these insights
to identify improvement areas and strategies
to modify the client’s site in totality
vis-à-vis functionality and user
experience.
Benefits
- Enhance customer shopping Experience
/ Increase in your Top line.
- You will not need to invest separately
in the process of Design, layout, Content
aggregation, content management, Web
Analytics and SEO for the pages you
give us.
The substance, style and flow of our
Product pages are the result of thorough
research and are tailored to offer the
most desirable shopping experience for
the online customer. Datamatics 4-i Product
Page Solutions are created and presented
in such a way that the customer finds
enough in the page to get interested,
stay on and in all probability make the
purchase. We also analyze customer visits,
movement on the website and purchase patterns,
and use these insights to identify improvement
areas and strategies to modify the client’s
site in totality vis-à-vis functionality
and user experience.
Other core components of our total Product
Page solutions include creation of Taxonomy
and Catalog Content, Image Enhancement,
Photography, and Image Extraction. We
also maintain up-to-date and interesting
support content like Buying Guides, Reviews,
How to Guides, User Comments, among many
others. Acknowledging the role of search
engines in driving the customer traffic,
we also ensure that all online products
have unique, search engine optimized content
that helps the site rank higher in organic
search results and offers a economical
alternative to fund-guzzling PPC programs.
To know more about the range of our Marketing
Content Services, click
here
Download
the brochure here
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