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Datamatics Launches 4-i Product
Page Solutions for Online Retail Industry
26 February 2008, Mumbai: The latest Datamatics
solution – that impress, inform, interest
and influence the buying decision in the clients’
favour – gives customers complete ownership,
control and flexibility of retailing applications
developed for them.
IT and BPO Services organization Datamatics has
launched the innovative 4-i Product Page Solutions
for the Online Retail Industry. 4-i stands for
“impress, inform, interest and influence”
the buying decision in the clients’ favour.
The solution is part of the Datamatics Online
Retail Solutions and is backed by Website Engineering
Solutions that involve Business Analysis, Design
& Architecture, Development, Testing, Integration
and Migration.
“Right from impressing the customer at first
glance till influencing the final buying decision
in the online retail organization’s favor,
our Product Page Solutions give the definitive
edge over the online retailer’s competition,”
said Rahul Kanodia, Vice Chairman and CEO, Datamatics.
“A Product Page is the place where the customers
make their buying decisions. Content is the soul
of the Product Page and represents what the customer
is looking for. For the customer, the impact of
the Product Page is often as influencing as the
Product itself,” he added.
Datamatics’ 4-i solution creates content
that covers all the crucial aspects of a good
Product Page – Descriptions, Images, Attributes,
Reviews, Buying Guides, How to Guides, Price Comparisons,
and Meta Data. “We make sure that an online
retail customer finds enough in the page to get
interested, stay on and in all probability make
the purchase. We also analyze the visit patterns
and time spent, to improve the content further
and enhance the customer experience,” said
Kanodia.
Datamatics’ Solutions are backed by an IT/KPO
experience of over three decades and the 3,500-person
organization assures scalability. The organization
has the fastest turn around time due to domain
expertise and flexible engagement Models to suit
varied needs.
Datamatics showcases the 4-i Product Page Solution
at the Retail Business Show, held in London on
5 – 6 February 2008.
About Datamatics
Technologies Limited:
Datamatics is one of India's leading Business
Process Outsourcing Organizations. We specialize
in: Accounting, Claims, Payroll, Tax Services,
Legal BPO, Content Management, Abstracting &
Indexing, Document & Workflow Management,
Data Warehousing, and Business Intelligence Solutions.
The Company’s international clients include
top 25 Fortune 500 companies. Datamatics is certified
for ISO 9001-2000, ISO 27001 and SAS 70. Datamatics
is the First & Only Indian Services Company
to win International Asia Pacific Quality Award
against competition from over 38 countries including
the US, Japan, Australia, New Zealand, Russia,
Canada, China, Israel, South Korea, Peru and Mexico.
Datamatics has been accessed at the SEI CMM Level
5 and PCMM Level 5 levels.
For more information, contact:
Brian Lobo
brian_lobo@datamatics.com
+91 - 22 - 6710 8426 / 6710 8439
Bijesh Kamath
bijesh_kamath@datamatics.com
+91 - 22 - 6710 8421 / 6710 8439
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